O2O?

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Copyright All rights reserved by Gareth Scanlon

There was an interesting article about O2O(Online 2 Offline) commerce.

I agree that this is a big opportunity and furthermore I think it is a next generation in terms of people adopting the web.
In the early ages of internet people has been adopting it as the totally disconnected from the real world. In result, many offline stores created webpages, e-commerce stores to build web presence. I am not saying that it is a bad thing, I am just trying to explain the missing piece, from Online to Offline.

Businesses like groupon and opentable are pioneeting O2O commerce with companies like yelp and foursquare.

I personally think there are a lot more can be done. What is next in O2O in your opinion?